The Power of Packaging

Are you looking to surprise your clients or prospects with something a little different or unexpected? What better way to harness the power of these than through packaging. We are not talking about taking your item, tossing it into a box with some styrofoam peanuts or crumpled up paper. Anyone can do this, and it doesn’t create the atmosphere and excitement of going one step beyond. When you spend a little time and creativity, you create some memorable experiences that your clients, employees or prospects will remember.

For our anniversary, I purchased a small necklace from EFYTAL through their Amazon store. I knew nothing of them, but really like the look and layout of the necklace. What came next certainly surprised me. I received a bubble wrapped box and mini gift bag. Once opened, I found a cleaning cloth, the necklace packed inside an envelope for me to put into the gift box, a card, and tissue paper. Everything that I needed to present this to my wife in a special way. EFYTAL not only surprised me with the great packaging job of my purchase, but went that additional step to give me packaging to surprise my intended recipient.

Something we at BrandWise did for our amazing clients this year was to take advantage of the cold season, and help to give a little warmth. In the form of a hot chocolate kit packaged in a more unique and creative way.

People do love being surprised, and the excitement of opening a gift for them. I used the example of EFYTAL above, but the same is true for other companies, such as Apple, who know how to tap into their clients emotions by creating experiences out of unboxing.

Let us show you how to use the power of packaging to move your target audience to action by scheduling a meeting with us today by clicking here. We will work with you to select the right merchandise and combine it with exceptional packaging to create surprise and delight!