The Best Promotional Product

Welcome to the inaugural BrandWise blog post. Our thoughts and ideas on all things related to promotional products, branding, marketing and innovative ideas. We are here to help your business stand out and be memorable.

Today, we tackle a question we get frequently, "What is the best promotional product?". Whether a client is looking to make a hit at a trade show, motivate employees or reward their customers, everyone wants to wow with the latest, greatest and best swag.

Our answer to this age old question, "It depends."

Yes, we have really cool swag that can be branded, such as; mini drones, power banks to charge laptops, bottle opener spinners, wireless charging stations and custom molded chocolate, to name a few. Really, who wouldn't love flying around their own branded drone? Zipping through the office, racing others along the way. I'd be first in line for this one! However, the better question for us to ask, "Is this the best option for your needs?"

While a custom drone would be great as a gift for an executive, a thank-you, a holiday reward, or even as a raffle drawing at a trade show, it is not necessarily going to appeal to your intended audience or market. If you are exhibiting at a trade show geared towards mothers of small children, you most likely wouldn't be considering a drone. However you might think a coffee mug would be a great option. Most of these moms already have number of coffee mugs, and the last thing they would want, would be a white mug with a corporate logo wrapped around it.

To make your brand stand out and help to create an emotional and memorable bond, you want to speak to your audience. For mothers of small children, this may be as thoughtful as providing a mini trash can that would sit in a cup holder, helping to prevent napkins or tissues from being tossed on the floor or seats. Mini hot and colds packs, tissues or wipes, hand sanitizer or first aid kits would also appreciated. If you want to make them feel special, you can surprise with a little spa kit. This is not to say that a coffee mug would’t work, A nice mug with a fun or whimsical design, and your logo subtly incorporated, might just be the perfect option.

To answer our your question, the best promotional product is the one that best connects with your audience to make a memorable and lasting impression.

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